Business intelligence's impact on financial performance in connection with their financial literacy: A study based on Mompreneurs in Tamil Nadu

Abstract

This study aims to determine the impact of business intelligence on financial performance in relation to mompreneurs' financial literacy in Tamil Nadu. In the latest years, overall performance appraisal has emerged as one of the essential standards in administration and has turned out to be embedded in the lifestyle of major organisations, which, while promoting accountability, determines the fulfilment of desires and programmes inside every organization. In this study, 180 mompreneurs were sampled using a total sampling technique and data collection techniques. In order to achieve the objectives of the research, a standard questionnaire was used, whose validity was confirmed in studies using content statistical analysis. SPSS 22.0 software with two levels of descriptive and inferential analysis was used for data analysis. The study's findings also revealed that business intelligence affects mompreneurs, that the financial performance of the intelligence is a key factor in the organization’s financial literacy success, and that it can make a significant contribution to the development of financial literacy and assets in each of the mompreneurs' organizations. As a result, all pairs of combinations of high, average, and low levels of business intelligence considered in the study show a statistically significant difference in their business intelligence. Analysis shows that mompreneurs with a high level of business intelligence excel among respondents with average or lower levels of business intelligence in their financial literacy, and mompreneurs with an average level of business intelligence excel among their counterparts with low levels of business intelligence in their financial literacy.