Analysis of marketing cost, price spread and marketing efficiency of onion in Nalanda district of Bihar

Abstract

An investigation into the marketing of onions was carried out in the Bihar district of Nalanda, and the results are tabulated. A multi-stage stratified sampling strategy was employed to select marketing functionaries, such as primary and secondary market. The study conducted by market functionaries was taken into account in order to determine the different marketing channels that are employed in the marketing of onions as well as information on producer share in consumer rupees, price spread, marketing efficiency, and overall marketing costs. Using this data, all of these marketing-related computations were made. Three marketing channels were used to sell onions: producer to consumer, producer-wholesaler-retailer-consumer, and producer-commission agent-wholesaler-retailer-consumer. The highest number of growers (74) chose Channel III followed by Channel II (10) and channel I was more profitable for farmers as compared to other channels.