Influence of digital marketing in hospitality sector: A study with reference to hotel industry

Abstract

Since the Internet became a part of life, life has become easier. When it comes to the Hotel industry, they generally maintain a website for showcasing the services and facilities they provide. They started planning to market their website, establish their online presence, and establish their brand online. This study explains how the Hotel industry was able to promote the services online to gain the support it needed. Also, customer preferences are analyzed, which assist the hotel industry to make a choice between social media and conventional media. Study results show that the factors like Images and Offers influence people's behavior on hotel's websites. Additionally, the study focuses on the factors that influence people to become loyal customers, which include the hotel experience.