Global value chain approach and it’s multiple effect on horticultural product marketing in India

Abstract

The agricultural global value chain (AGVC) has increased rapidly and transformed the nature of horticultural production around the world. Multiple actors, including traders, producers, retailers, consumers, functionaries, and service providers, shape and promote the activities in the global value chain. Participation in GVC changes the GDP and employment share of the horticultural sector. This paper measures AGVCs through the gross export decomposition method. Both GDP share and employment share in the horticultural sector are positively associated with the increase in AGVC participation. This study contributes to the literature on conceptual frameworks as well as structural transformation.