Impact and role of sales promotion on FMCG

Abstract

To start with we will give brief information regarding FMCG sector then moving to the main topic we will explain what is topic is all about. Promotion is one of the pillars of marketing mix and same way sales promotion is also one of the elements of promotion. With respect to consumer oriented sales promotion there are certain theories narrated as operant conditioning and projective theory. Based on secondary source certain theoretical aspects are also included as a part of research. Then after concentration is given to the research. It includes the analysis and results of research which was focuses on consumer’s behavior towards sales promotion campaign.