Study of fish marketing system: A case study of wholesale fish market, Kishanganj, Bihar

Abstract

The study examined the parametric and non-parametric marketing approaches for distribution and price determination of fish in wholesale markets (n1=10) of Bihar. The descriptive statistics, Gini index and Coefficient of Variation were used for analysis. The results connote that the price determination was done through open auction method. The average monthly income of wholesalers was ₹ 68,715/-. The Gini coefficient provided the variation in quantity of fish each wholesaler was selling as 36%. Price instability for both iced and live fish was measured with Range and Coefficient of Variance, which implied that the existence of price volatility. The hectic traffic, lack of modernization, lack of organization in market facilities and cess (Batta) on fish containers are significant constraints for retailers (n2=50). The policy implications need to address these key issues by developing modern market facilities with the support of state/central funding agencies.