A study of post-purchase behaviour of Indian mutual fund investors

Abstract

Post liberalization in 1991, Indian economy started to become a balanced economy in which there were a number innovative and specialized products and this included Mutual Funds. The popularity of Mutual Funds has led to an extensive research as to reasons for investing entailing post-purchase buying behavior of the investors. This research paper aims to study the consistency of the variables with the demographic factors as well as their preferences with the help of Chi Square and Cross Tabulations. It was found that Post- purchase services also contributed to the Fund companies’ goodwill and reputation and hence, concluding that post-purchase behavior is significantly crucial.