Impact of entrepreneurship development programme amongst rural women through fortified millet cookies

Abstract

Entrepreneurship Development Programme (EDP) which aims to provide awareness programmes, Goshtis, skill training and exposure visits on Millets production, Value Addition and marketing to women SHGs to stimulate them in entrepreneurship development. The present study was conducted at YFA-KVK, Madanapuram of Wanaparthy district, wherein a sample size of 240 farm women (members of SHGs) selected for the study. Impact analysis was carried out to find out the beneficiaries’ knowledge and skill gained on Millets production, Value Addition and marketing skills. The responses so gathered stated that majority (63.3%) of the beneficiaries having gained medium level besides 60.4 percent of beneficiaries replied that YFA KVK skill training programmes helpful in developing their skills in millet production, value addition and marketing. The interesting part of the study is that, with the handholding of YFA-KVK, women group developed a unique Fortified millet (Millet based Moringa Cookies) cookies and were analyzed for nutritional qualities, and sensory attributes. It was observed that the product was highly accepted and appreciated by the consumers that eventually resulted in enterprise development by the women SHGs with a net profit of Rs. 3,51,600/- per annum.