Evaluating the impact of employee engagement activities on employees of steel and heavy metal industries in West Bengal

Abstract

The primary objective of this research is to examine the complex interconnections among employee engagement, job satisfaction, and loyalty in the steel and heavy metal sectors, that is limited to iron and aluminium industries of West Bengal. The main objective is to comprehend the interplay and impact of these elements on human resource (HR) practices, hence providing valuable insights for optimizing strategies related to workforce management. In terms of methodology, quantitative approach was utilised, encompassing the gathering and analysis of primary data. A sample of employees, representative of different levels throughout several industries, was chosen. Stringent data screening protocols were used to guarantee the dependability and accuracy of the dataset. The results demonstrate strong positive associations between employee engagement, job satisfaction, and loyalty. The findings of regression analysis provide empirical evidence supporting the importance of employee engagement as an indicator of work satisfaction, which in turn has a direct influence on employee loyalty. Furthermore, there were detected demographic variations in levels of involvement, contentment, and loyalty. This study highlights the need to emphasize employee engagement in order to promote work satisfaction and loyalty. Customizing human resource (HR) operations to accommodate demographic diversity has the potential to improve levels of employee engagement and satisfaction. This study contributes to the literature by offering empirical information on the correlation between engagement, work satisfaction, loyalty, and HR procedures within the steel and heavy metal sectors in West Bengal. The investigation of demographic disparities and their implications for human resources practices also enhances the uniqueness of this study.