A marketing analysis on Indian automobile industry: A comparative study of Hyundai, Maruti Suzuki and Ford

Abstract

On the Canvas of Indian Economy, Automobile industry occupies a prominent place. Automobile sector can be considered as one of the cores of Indian Industry. Extensive economic liberalization in India over the years by the India Government has transformed India as one of the prime business destinations for many global automobile players. The automobile industry in India has been witnessing impressive growth during the last two decades. Indian automobile industry is running with a portfolio of large domestic players such as Tata, Mahindra, Bajaj, Maruti, Hindustan Motors, Ashok Leyland and several prominent international players including Ford, Toyota, Honda, Hyundai, etc. Here in this paper, three of the giants of Indian automobile industry – Hyundai, Maruti Suzuki and Ford - have been included. This paper intends to find out the various marketing strategy and tools used by these three companies. The study in based on the primary and secondary data. The data analysis was done using the tools of descriptive statistics. The data analysis showed the extent and power of marketing tools to attract the customers. It emphasizes on the comparative marketing strategies among these three automobile brands.