The possibility of employing Intelligence Poka Yoke technology to reduce marketing risks: A study of the Iraqi oil refineries company

Abstract

Business organizations today are working hard to detect and prevent errors in all their operations to ensure the provision of a product that meets the ambitions of customers on the one hand, and faces all types of risks that the organization may be exposed to, including marketing risks. From this standpoint, the primary goal of the study is the possibility of employing Intelligence Poka Yoke technology to reduce marketing risks through a study in the Iraqi North Refineries Company. In order to achieve this goal and address the problem of the study, the company was visited and based on the results of the field visits, a questionnaire form was designed to collect data and information, and the results of the questionnaire were analyzed using the statistical program SPSS and based on the results of the analysis. The study reached conclusions and recommendations that are appropriate for the current study.