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Study on supply chain of vegetables in Kausambhi District, Uttar Pradesh
International Journal of Research in Agronomy · 2024 · Vol. 7(2S) · pp. 313–315
Pritesh Dwivedi✉(Swami Keshwanand Rajasthan Agricultural University)Ameesh John Stephen(Swami Keshwanand Rajasthan Agricultural University)Akash Rai(Swami Keshwanand Rajasthan Agricultural University)Avinash Mishra(Swami Keshwanand Rajasthan Agricultural University)
Abstract
The present study was conducted in the Sarswan, and Newada, block of Kausambhi, district Uttar Pradesh with the sample size of 200 respondents to know the marketing channel involved in the vegetable growers in which primary and secondary data were used for the analysis with the different analytical tools. The study reveals that a significant portion of vegetable growers prefer to use a combination of marketing channels. This suggests that diversifying marketing strategies is a common practice among these growers, likely to reach a broader customer base and mitigate risks associated with over-reliance on a single channel.
Agricultural Economics and PracticesUttar pradeshChain (unit)GeographySocioeconomicsEconomicsPhysics
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