Correlates of utility perception of E-Peek Pahani Mobile App by user farmers

Abstract

The present study was conducted in two districts of the Marathwada region with the objective of examining the relationship between the profile of E-Peek Pahani Mobile app user farmers and their utility perception. The results indicated that the majority of E-Peek Pahani users were in the middle-age group, with secondary-level education, a medium family size, small landholding, with medium level of social participation, extension contact, innovativeness, source of information and techno-savviness. Data also revealed that they possessed good network connectivity, and ICT tools. Among the eleven selected independent variables, education, landholding, social participation, extension contact, source of information, innovativeness, network connectivity, possession of ICT tools, and techno-savviness demonstrated a positive and significant relationship with utility perception. However, family size did not show any significant relationship with the utility perception of the E-Peek Pahani Mobile App. Conversely, the age of respondents exhibited a significantly negative relationship with the utility perception of the E-Peek Pahani Mobile App.