Case studies of successful fruit crop entrepreneurs

Abstract

Fruit crops have emerged as a promising avenue for entrepreneurial pursuits among farmers, offering higher yields and returns per unit area, optimizing resource utilization on farms, and presenting diverse opportunities for post-harvest processing and value addition. The present study was conducted in 2019-20 to document case studies of successful fruit crop entrepreneurship. The study area, Vijayapura district of Karnataka state holds a distinct position as one of Karnataka's leading fruit-producing regions. Despite contending with persistent challenges of water scarcity and arid land conditions year-round, farmers here have diversified by cultivating fruit crops like grape, lime, pomegranate, banana, mango, sapota and papaya. The case study method was used to document the socio-economic profile, present situation of the farm, constraints and suggestions of three successful fruit crop entrepreneurs.