The influence of social media marketing on consumer purchasing patterns - evidence from Belagavi district

Abstract

Social media now holds a key role in the communication toolkit. People utilize social media to connect with organizations all around the world. People all over the world are starting to share their experiences via social media sites like LinkedIn, Instagram, Twitter, and Facebook. As consumers, people exchange product reviews, details about a few services, dietary or health advice, product warnings, usage advice, and much more. On social media, people have many