Clothing preferences of young males (18-26 years) for designing of khadi kurtas with different construction features

Abstract

Due to industrialization and modernization, the fashion is changing rapidly; it brings novel changes and creation of innovative designs. Khadi industry is also under continuous pressure to meet growing aspiration and demand of consumers through constant product design innovation, improved quality and competition with other brands. Today, there is need to design khadi garments with different construction features so as to promote the use of khadi amongst youth, in order to retain our national heritage alive. Hence, in present study clothing preferences of young males (Uttarakhand) was taken for designing the khadi kurtas with different construction features.