Green marketing: Green activities influencing consumer’s perception

Abstract

Green activities are undertaken to reduce environmental harmful activities which make the environment degraded and polluted. Sustainable development also gets encouraged with the activities of Reduced carbon emission, recycling of packages, and water conservation. For conducting this study, a questionnaire was prepared and data was collected from 50 respondents through WhatsApp and email. Through this study, the relationship between green activities and consumer perception has been studied. It has concluded through the analysis of data that there exists a positive relation between reduced carbon emission and consumer perception; water conservation and consumer's perception; and recycling of packages and consumer’s perception.