Exploring the socio-economic dimensions of agri-input customer profiles: A case study in farming communities

Abstract

This study investigates the socio-economic profiles of the farmers who are customers of Agri-inputs. It explores key factors such as land distribution, age, family size, literacy levels, occupation, annual income, retailer age distribution, literacy level etc. For the socio-economic profile of farmers, the study reveals that a significant proportion of farmers belong to the marginal farm size category, with the majority distributed across other categories. In terms of age, the study highlights variations across different farm size categories, with the highest number of farmers falling in the age group of 30-45. Family size distribution indicates that the majority of farmers have small family sizes (1-4 members). Literacy levels among farmers vary, with a substantial number of them having graduate or secondary-level education. Occupationally, a significant portion of farmers relies on agriculture as their primary source of income. The study also delves into the annual income of farmers, with a notable number of them falling below the 2 lakhs income level.