A study to assess the impact of social networking sites on the behavior among college going boys

Abstract

This research, conducted at Renaissance University, Indore, delves into the profound impact of social networking sites on the behavior of college-going boys in Indore. The study, employing a survey method based on Likert scales and a self-structured questionnaire, gathered data from 60 respondents aged 16-22 years using non-probability purposive random sampling. The findings reveal a compelling narrative: social networking sites exert a significant and largely adverse influence on the behavior of college-bound young adults, shedding light on the complex interplay between the positive and negative aspects of social media in contemporary society.