Factors influencing customer’s online purchase decision of vegetables

Abstract

The purpose of this study is to examine and comprehend the influencing elements that affect vegetable purchases made by consumers through online channels. Consumers spend a significant portion of their food budget on fresh vegetable. Every customer wants to get the best value possible when buying fresh vegetable, as well as good-quality, pest-and disease-free, hygienic, and safe product at a reasonable price. The effectiveness of finding purchase information online, convince a customer to provide an alternative evaluation, price consideration, quality consideration, secured transaction, refund policy, gift vouchers/offers, and the ability to purchase in bulk are just a few of the many factors that a customer must take into account when shopping online.