Impact of E-commerce on public sector organizations: With special reference to India post

Abstract

The said research paper involves the study on the impact of e-Commerce on public sector organizations.Online commercial transactions are called "e-commerce."It is a relatively new concept but it has the potential to transform the traditional forms of conducting business.Already it affects large sectors such as the communications, finance and retail trade and holds premises in areas of education, health and government.The public sector organizations being pioneers in their niche market were also influenced by e-Commerce such that they incorporated it in their business policies defying the traditional ways of conducting commercial activities.The integration of e-Commerce and business has brought a renaissance in marketing functions.As it presents openings to get close to the client to bring the client inside the company to explore new product ideas and pretest them against real guests.