Analysis of retailing and competitor scenario of organic onion, ginger and garlic in Hyderabad city of Telangana

Abstract

Organic Agriculture is a production system that sustains the health of soils, ecosystems, and people. It relies on ecological processes, biodiversity and cycles adapted to local conditions, rather than the use of inputs with adverse effects. (IFOAM, 2023). There is an increase in consumer awareness about health benefits obtained from the consumption of organic foods and health hazards associated with consuming high levels of pesticide and chemical residue foods. Among the several vegetables, onion is one of the intensively consumed and most important cash-generating crops for farmers and the consumption of ginger is a traditional remedy for many health problems. Similarly, garlic has several medicinal properties which is used for ages. The study was taken to analyse the retailing and competitor scenario of organic onion, ginger and garlic in Hyderabad city. Purposive sampling method was used to select the sample. Total sample size was 60 retailers which include exclusive organic product sellers and retailers. Out of total sample, 41 sample respondents are selling organic produce. The study is Descriptive in nature. Hence, simple descriptive measures like Percentages were used to present the findings of the study.