A study on analysis of retailing and competitive scenario of organic produce (Rice, Wheat, Major Millets) in Hyderabad city of Telangana state

Abstract

The modern agricultural practices led by green revolution technologies helped the country to achieve self-sufficiency in food production, but this led to many problems and one of the most important problems is the emergence of micronutrient deficiencies in humans, Organic farming was found to be one of the efficient methods to reverse all the ill effects of modern agriculture and produce food which is rich in antioxidants and with meager pesticide residues. The growing health consciousness among Indian consumers is a big driving force in the organic food sector. Consumers are becoming more concerned with their food's nutrient content and quality, which is increasing demand for organic products. They are also becoming more concerned about the potential health concerns linked with the use of chemicals and pesticides in traditional food production, which is driving the popularity of organic food alternatives. So, a study is done to know the retail and competitive scenario of organic produce to know the availability of quality produce to customers. For this, a sample of 60 retailers was purposively selected, A prefixed questionnaire was used to gather the entire data. Percentages and graphs were made use for carrying out the study more effectively.