A study on the CSR image of Chinese corporations in chinarsquo;s English media reports from the perspective of the framing theory taking china dailyrsquo;s English reports on ciftis as an example

Abstract

The research on corporate social responsibility (CSR) of Chinese enterprises has always been a popular research object. This paper selected China Daily’s reports on China International Fair for Trade in Services (CIFTIS) from June 6, 2022 to December 27, 2022, established a self-built corpus, and employed mixed research method to study the CSR image of Chinese corporations. This study used Nvivo 11 plus qualitative analysis software to analyze the high-frequency words, topics, and emotions of relevant news reports, and then analyzed the corpus through manual reading. The study found that CSR images of Chinese companies in the China Daily reports on CIFTIS are conveyed as follows: Chinese enterprises emphasized environmental protection, Chinese enterprises is going to make continuous innovations to improve people’s life, Chinese enterprises have a big picture in mind and serve the whole world. It is hoped that this paper can supplement the study in this area from a relatively new perspective and provide some instructions for future enterprise news.