A literature survey on Indian consumer and plastic money

Abstract

After demonetization Indian scenario has totally changed. It is clear from the govt. policy that in near future, we have to move towards “cash less India”, which will increase use of plastic money. Plastic money is a banking product that is used as an alternate for cash. Plastic money is here used for debit card, credit card, smart card, Kisan credit card. Perception of cardholders towards plastic money in India is a study that examines the perspective of users towards the use of plastic money. Objective of the study is to assess factors that motivate Indian consumer towards plastic money. It is a descriptive type of research based on secondary data from various resources. It is found that attitude and perception of people changed according to their education level, age, income and gender. There should be more clarity regarding charges from banks, more safety measures need to be taken, attractive schemes should be offered to women customer.