Study on awareness mechanism and regulatory for buyers and sellers of registered geographical indication products

Abstract

This research paper includes the study on marketing tools will create awareness to seller as well as buyers. It is important to have awarenss mechanism and regulatory for buyers and sellers of registered Geographical Indication products. Geographical indication (GI) labels can be seen also as a tool to increase the sustainability of a production site, protecting biological resources and indigenous knowledge, helping the development of rural communities and adding better agricultural practices into the system in question (Rangnekar, 2004). GIs imply the belief that at least on a certain extent quality and value of a product is intimately linked with a place where it is grown/produced/processed; in fact, Article 22.1 of the TRIPS Agreement. (http://www.wipo.int/edocs/mdocs/sct/en/sct_9/sct_9_4.pdf) defines “geographical indications” as: “indications which identify a good as originating in the territory of a [WTO] Member, or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin.” This is a well-known signal of quality for many consumers and its use is heavily regulated in the European Union and in other countries.