Factors influencing repeat purchasing behavior in online buying

Abstract

This study is about the understanding of consumer behavior towards online shopping websites. E-service quality, system quality and information quality of online selling website have strong relation with consumer perceived value. Moreover, Consumer perceived value have influence over consumer’s intention to repurchase towards online shopping website. This is a quantitative research based on the audiences who do online shopping or have experienced it. This research explores the ways to maximize the consumer interaction with E-commerce website. Research data has been tested through statistical techniques. Service quality is about the responsiveness and privacy protection of the website. System quality is about the functionality of the website and also about its performance. Information quality is about the ease to understand and availability of data regarding the website and its business. Perceived value is around the buyer recognition around the site that determines from consumer’s involvement. Consumer intention to reuse is about consumer willingness and loyalty towards the website based on its perceived value.