Study the market and distribution channels of olives and olive oil in Irbid governorate

Abstract

Purpose: The majority of this paper aims to explain and analyze the market and distribution channels for the olives and olive oil grown in Irbid City; Bani-Kenaneh region, studying the factors that affect production, and identifying the strengths and weaknesses as well as the opportunities and challenges for this sector. Background: The olive sector is considered one of the most important agricultural sectors in Jordan (about 80 thousand Jordanian families depend directly or indirectly on olive cultivation as the main source of income). Olive oil production revenues are an important source of the national economy; contributing about 100 million JD. Marketing channels have been linked with an increase in production and growth of cultivated areas, in the last few years ago had an extension of olive cultivation to the eastern desert areas, which placed planting olives in these areas in front of the challenges most notably limited water resources, soil and irrigation water salinity and sometimes the nature of the installation of the strength of the soil. Therefore, it’s essential to take measures to reconsider the expansion of olive cultivation in the groundwater irrigated areas which affect raising the cost of olive and olive oil production to higher rates compared with the same foreign product. Originality/value: The purpose of this paper is to interpret the role of each factor in the olive and olive oil value chain as well as to reduce the knowledge gap by suggesting some empirical solutions that could present benefits to the value chain production in the study area. The study area selection is related to my current career path and it has a potential contribution to achieving the olive and olive oil study objectives in the past and future, I mean the