Consumer satisfaction in E-Banking

Abstract

Today’s world is one with increasing online access to services. One part of this which is growing rapidly is online banking. Customer satisfaction is imperative for the incessant survival of any organization around the world. Electronic Banking incorporates a variety of platforms such as internet banking, automated teller services and mobile phone banking to deliver banking products to the customer. The study aimed to identify most popular electronic banking services among consumers. Consumer service being an integral part of banking, the study also focused on the satisfaction of consumers utilising E-Banking services.