A case study of image construction of the WeChat educational group of SPSS training

Abstract

Based on the ethnographic research method, this study aims to construct the images of students and teaching assistants in the WeChat educational group of SPSS training, reveal core problems of this group, and make suggestions to address these problems. The findings are as follows. First, the students have the image of diligent learners and learners with mundane life, while the teaching assistants have the image of friendly helpers and utilitarian propagandists. Second, many problems such as homogeneous questions from students and inappropriate methods of publicity from teaching assistants influence interpersonal interaction in the group. Therefore, students and teaching assistants need to work together to change the situation. The study to some extent fills the research gap in the WeChat educational group of educational and training from the perspective of online ethnography, promoting the application of the theory of ethnography.