Redesigning employee engagement practices in the digital era

Abstract

In the ongoing climate of digital transformation, the interrelationship between employee and employer has been redefined. The technological era has caused a drastic change in business functioning and traditional hierarchies. A paradigm shift is being witnessed in production as well as service delivery models. The companies are now altering their whole corporate model from conventional to hybrid. Thus, employee engagement practices do not remain untouched by this ongoing change. Web-based technologies are transforming HR services; hence, HR professionals today need not only skills and knowledge but also their implementation via digital mode. As digitalization spreads to every corner of business functioning, its effective and significant presence in HR strategies for engaging and retaining employees will prove to be more fruitful than the traditional approach. Digitalized engagement models provide benefits not only to the organization but also to the employees, as they provide more transparency and flexibility in practice and ultimately lead the business to achieve optimum efficiency.This paper is based on secondary data, for which extensive literature reviews and information from HR magazines and news articles were gathered. An attempt has been made by the researcher to find out employee engagement practices and the role of digital innovation in employee engagement with their redesigning in changing scenarios. The paper also suggests how to engage employees more effectively by using digital technologies and to achieve greater efficiency and sustainability.