E-marketing and its role in achieving leadership performance

Abstract

The current research aims to determine the role of e-marketing in achieving pioneering performance, and a sample of workers in telecommunications companies in the city of Zakho was selected as a field to conduct the field side. From the employees of the surveyed companies, the data was collected based on the questionnaire prepared for this purpose, and the data was analyzed using a set of statistical methods in the program (SPSS V.19) to analyze the correlation and effect between the research variables.The outcome of the research was to reach a number of conclusions, the most important of which is the existence of a significant correlation to the dimensions of electronic marketing in achieving pioneering performance and the presence of a significant impact of marketing information systems in achieving pioneering marketing. Creative and pioneering in order to be the first in developing technology in its field of work and able to achieve its goals that it seeks to achieve pioneering performance.