A study on marketing channels adopted by sugarcane jaggery producers for marketing jaggery products in Baghpat district of western Uttar Pradesh

Abstract

Marketing of agricultural commodities has assumptive greater importance with the gradual switch over from subsistence farming to commercial farming. In this background, the present study was undertaken in Baghpat district of western Uttar Pradesh, with the objective of Marketing channels preferred by Sugarcane Jaggery producers for Marketing Jaggery products. It was conducted in the Binauli block in this district because the fact, a large number of jaggery processing units are present in the area. The five major distribution channels were identified in the study area. Most sugarcane jaggery producers adopted Producer Consumer channels and Producer Retailer Consumer channels.