Impact of transformational leadership on performance through employee confidence and creativity (case of logistics industry in Ho Chi Minh City)

Abstract

This study aims to test the impact of transformational leadership on performance through the self-efficacy and creativity of logistics salespersons in Ho Chi Minh City. From there, the author proposes administrative implications to improve the staff’s performance of this industry. Qualitative research was conducted by two group discussions with five logistics experts to adjust the model and scale to discuss research results. Quantitative research was conducted by direct survey and online. The methods and tools used for data analysis are descriptive statistics, scale testing, EFA analysis, CFA test, SEM model theoretical examination using SPSS and AMOS software. The research results show that transformational leadership positively impacts salesperson’s self-efficacy and creativity; Self-efficacy and creativity positively impact the salesperson’s performance of logistics companies in Ho Chi Minh City. The research results as a basis to make administrative implications for improving the performance of logistics’ salespersons in Ho Chi Minh City.