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Asian Journal of Management and Commerce · 2022 · Vol. 3(1)
Ajinkya Govind Deshpande✉(Rashtrasant Tukadoji Maharaj Nagpur University)R Mundle(Rashtrasant Tukadoji Maharaj Nagpur University)Ashish Linge(Rashtrasant Tukadoji Maharaj Nagpur University)Milind Barhate(Rashtrasant Tukadoji Maharaj Nagpur University)Ajinkya Deshpande(Rashtrasant Tukadoji Maharaj Nagpur University)Ajinkya Deshpande(Rashtrasant Tukadoji Maharaj Nagpur University)Kpd BaminiM BalakrishnanM BegamElisabeta IoansIB VanajaZ KemM ZhangD Tashtoush
Abstract
The main aim of this study is to evaluate the impact of subjective norm and attitude of youth towards e-media on their on their purchase decision of branded clothing.
Geography
Citations
0
FWCI
—
field-weighted impact
References
2
Percentile
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vs. same field & year
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