Fostering organic food consumption in India through wellness centers

Abstract

The consumer of the modern era gives due weightage to the quality and safety aspects in his consumption pattern due to increasing concern about nutritive food and health issues. There are various reasons responsible for the shift in the Indian consumers’ attitude towards organic food as organic food satisfies the quality and safety concerns of the rationale consumer. But still there is niche market for this food in India. This paper aims to study as to how wellness centres can contribute in increasing the organic food consumption so as to ensure a safer and sufficient food for better health for all. The Analysis is based on Secondary data derived from different Research Papers focused on Health and safety aspects of organic food.