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Abstract

The present study was carried to explore Consumer Behaviour towards Green Marketing Practices in District Anantnag of Union territory of Jammu and Kashmir. The study was carried in context of descriptive research design. In context to same, 200 respondents were selected for the purpose of investigation. The required data was collected by using convenient sampling technique. A selfdeveloped questionnaire was used for collecting the required data. The data was proceeding with the help of descriptive as well as comparative analysis. The results of the study indicate that there seems no significant difference in male and female consumer's attitude towards green marketing.