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Abstract

The Indian economy is facing a significant growth spurt in the FMCG sector in diversity businesses, including food, beverages, cereals, cosmetics etc. The paper reads about the impact of coronavirus epidemic in FMCG sector in India and impact on consumer behavior in India. This paper found that the FMCG sector is highly susceptible to the coronavirus epidemic as well employment is affected in India as workers have relocated to their place of birth due to coronavirus epidemic. The company's responses to this issue include the introduction of safety procedures, sanitation and hygiene practices, updated information policy, the inclusion of new vendors, the simplification of their product portfolio, is more responsive procurement robustness tests, disaster analysis or emergency management plans. In this way the FMCG sector can deal with the coronavirus.