Marketing strategies of private and public life insurance companies: A case study of Bajaj Allianz and life insurance corporation of India

Abstract

Life is brimming with vulnerabilities because of various kinds of dangers like passing, mishaps, loss of wellbeing and property, flood, fire, tremor. Ordinary some negative occasions do happen which cause nervousness to our life and upset our inner harmony. People consistently looked for insurance from such dangers. Insurance is the response to the sorts of dangers and vulnerabilities. Insurance depends on the main that a gathering of people presented to comparative sort of hazard consolidate and pool their assets to help the couple of lamentable ones and meet the misfortune. Insurance is the interaction where misfortunes of few are concurred by numerous people who are similarly presented to same dangers. It’s essential reason for existing is to determine the designs to meet monetary outcomes of troublesome happenings.