The impact of E-marketing mix elements on chain stores performance in Jordan

Abstract

The present study aimed at determining the effect of E-marketing mix on the performance of the chain stores in Jordan. The study relied on descriptive analytical methodology. The study population reached (8) commercial centers. The questionnaire was distributed to (156) questionnaires by (96%), and (6) were excluded due to their lack of validity for the statistical tests.The results of the study were found to be statistically significant at the level of (α = 0.05) of the components of E-marketing mix (product, pricing, promotion, location, individuals, physical evidence, operations) Market, and customer satisfaction) in Jordan. In light of these results, the study recommended a number of recommendations, the most important of which was raising the awareness of senior administrative leaders of the importance of marketing mix elements as one of the essential concepts in modern marketing and the need to develop elements of the marketing mix in terms of pricing, promotion and all its details.