Success story of major flowers in Raipur city: Value Chain on flowers for marketing

Abstract

This study was carried out in Raipur city with the objective to find out the Value chain of major flowers in the study area. The value-addition for marketing flowers includes adoption of postharvest technology and improved logistics. About 60 percent flowers were traded through channel I (Grower-Retailer-Consumer) and 20 percent through channel II (Grower-Wholesaler-Consumer). Gladiolus and marigold was the most profitable loose and cut flower in the study area. Value-added products from floriculture includes essential from fresh flower products bouquets, arrangements, etc. Large size bouquets were the most profitable followed by small and medium size bouquets. Study resulted that value addition of flower is more profitable as compared to loose and cut flowers. Large size of marigold garland more profitable than the small size garlands. The B.C ratio were 1:1.44 and 1:1.33, respectively. For the car decoration three packages were offered by the traders. Most profitable package were large size packages involving more number of bouquets. It was found that car decoration was highly profitable as compared to garland & bouquet.