Post Covid impact of E-commerce on consumers

Abstract

India has become one of the growing hubs of e-commerce. The Asia based surveys show that the after the pandemic, the frequency of weekly purchase has increased from twelve percentage before Covid to seventeen percentage online purchase after the pandemic. The internet usage in India has reached more than six hundred million by Jan 2021 according to report. The expected growth of e-commerce in India is two hundred billion by 2026. This is evident of the growth that is happening even during this Pandemic period in online purchase. This research paper tires to extract the factors that led to online purchase in this pandemic period. The findings were similar to some previous studies done in this area which supported scope of this research. The association between gender and preference for online purchase was also tested. The test done were Factor analysis and Chi Square test using SPSS 23. The findings brought out the factors like- convenience, payment options, offers etc which were some of the key variables in online purchase.