Communication and psychological behavior of the sugarcane growers in Chitrakoot district (U.P.)

Abstract

This study was conducted in Mau block of Chitrakoot district (U.P.) by conducting personal interview with 100 respondents which were selected through random sampling technique from 5 sample villages on the basis of majority of sugarcane grower. The majority of the respondents 41% institutional membership, 71% overall material possession (41-84 equipment), gram pradhan I ranked formal sources, family member I ranked informal sources, mobiles I ranked mass media, 54% medium (20-23) economic motivation, 54% medium (23-27) scientific orientation, 63% medium (21-25) risk orientation, 33.66% fully knowledge and 26.35% partially knowledge of respondents about IPM practices in sugarcane crop, 28.29% high, 29.66% medium and 40.54% low adoption of respondents about IPM practices in sugarcane crop.