Marketing practices of textile business in 21st century: A critical review

Abstract

The implementation of the strategies and its practice in the textile business needs a particular kind of skill. The industrial focus and emphasizing the ability to conceptualize, analyze, and evaluate are required to form the strategies and focus needs to be managed when these are strategies are applied and practiced. The textile business is developing new strategies every day as per their goals, capabilities, resources, and their position in the market. Advancements in the business strategies in the garment industries are illustrated by the strategic management. Formulation, implementation and practicing the latest strategies is the need of modern society where turbulence and complexity is the basic feature of the environment and at the same time the management of the strategies is influenced by rapid and immense changes in the development of techniques and information system. The textile business depends on the strategies, constant innovations, and market evaluation along with customer satisfaction for the success of their business system.