An empirical study of the impact of social media on youth with reference to Bengaluru

Abstract

Today we are living in digital era. The social media had become an integral part of our day to-day lives. The youth today use social media sites extensively to connect with their external world. The communication tools ranging from mobile phones, blogs, video sharing content sharing and the like which was not available with the traditional modes of communication. Social networking sites have opened up avenues or platforms for the advanced communication.