Celebrity endorsement effectiveness on teams of different sports league in India

Abstract

Consumers in India are experiencing different advertisements through different platforms being endorsed by different celebrities throughout the country. On the other hand, India is seeing an extraordinary transformation in the sports business. India had assumed an estimable job in presenting various games group in various fields. As Indian sports league had been gaining huge popularity among the Indian fans, the purpose behind this paper was to measure the effect of Celebrity endorsement in different sports league in India for brand recall and brand recognition amongst the Indian fans. The study conducted was quantitative in nature and results of this study would help the marketers to strategize and become more audience specific in their marketing activities while targeting sports leagues fans.