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The moderating influence of Bixa orellana value chain government policy on the relationship between promotion strategy and sales performance

International Journal of Academic Research and Development · 2019 · Vol. 4(4) · pp. 85–93
David Kisa Cheruiyot✉Peter MwauraJohn Kipkorir Tanui
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Global Trade and CompetitivenessBusiness, Innovation, and EconomyBusinessPromotion (chess)Value (mathematics)Government (linguistics)Sales promotionModerationMarketingAdvertisingSales managementMathematics
Citations
1
FWCI
0.32
field-weighted impact
References
0
Percentile
77%
vs. same field & year
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The moderating influence of Bixa orellana value chain government policy on the relationship between promotion strategy and sales performance · Scinovex