Sports management from Indian perspective

Abstract

Sports management is in huge demand in 21st century. Involvement of multinational companies has made it even more attractive and professional field. Globally, football and basketball most loved sports however it is not the case for the emerging countries like India. In India, most popular sports is cricket, present study use a case of Indian premier league as example of sports management. Present study proposes a framework of sports management by highlighting dimensions such as stadium planning, pre-event planning, team management and promotion management.