A study of relationship between employee empowerment and sales performance of the life insurance sector in India

Abstract

The purpose of this paper is to evaluate the relationship between the degree of employee empowerment and deliverance of sales performance in Indian Life Insurance Sector. For this purpose, Employee Empowerment Questionnaire (EEQ) was employed and EEQ scores were calculated which was then compared to the net profit of selected companies in financial year April 2019- March 2020. A quantitative approach and simple random sampling were used to obtain data from 200 employees working in sales department of 6 Indian Life Insurance Companies with the response rate of 80%. Using Regression analysis, the findings revealed that the degree of empowerment that employees believed they had, had a significant positive linear relationship with the sales performance.