Listeners’ opinion regarding effectiveness of agricultural programmes broadcast by radio Bundelkhand

Abstract

The study was conducted in Orchha block of Niwari district of Madhya Pradesh because Radio Bundelkhand is operational in selected block. The block consists of 34 villages, out of which six villages were selected randomly. From each village, 20 respondents were selected. Thus the data was collected from 120 respondents. Descriptive research design was used in the investigation. The findings of the study revealed that a vast majority of the respondents (82.50%) considered agricultural programmes broadcast by Radio Bundelkhand as effective. Thus in it can be concluded that the agricultural programmes broadcast by Radio Bundelkhand plays an important role in dissemination of agricultural information and technology to the farmers of the area.